Language Matters

Picture of being mindful of your choice of words
Photo by Brett Jordan / Unsplash
From the vantage point of the colonized, a position from which I write, and choose to privilege, the term ‘research’ is inextricably linked to European imperialism and colonialism. The word itself, ‘research’, is probably one of the dirtiest words in the indigenous world’s vocabulary. When mentioned in many indigenous contexts, it stirs up silence, it conjures up bad memories, it raises a smile that is knowing and distrustful …The ways in which scientific research is implicated in the worst excesses of colonialism remains a powerful remembered history for many of the world’s colonized peoples” (Smith, 1999. p. 1).

In my journey from the African continent to Western society, I have come to appreciate the profound impact of language on human interactions and communities. The ethical space of engagement framework surrounding language has been a focal point of my experience.

Striving to instil cultural sensitivity in my children, I have diligently taught them to avoid terms like "stupid," "silly," or "fool(ish)," which carry demeaning connotations in my cultural context, particularly when directed towards elders.

detached bridge depicting discord
Photo by Aveedibya Dey / Unsplash

It became evident at an early stage that my guidance clashed with the prevalent use of such words in Western discourse, both in casual conversations and even within academic textbooks. This discord underscores the importance of navigating the linguistic landscape with a nuanced understanding, recognizing the cultural implications embedded in the words we choose to use. Language serves as a bridge between diverse cultures, but it also requires a conscious effort to navigate and respect the distinct ethical frameworks that shape its meaning in various societies. 

I came across the above quote by Linda in my Research in Context class. This quote serves as a reminder that cultural, social, and historical contexts heavily influence language, molding it into a reflection of the values, norms, and beliefs held by a particular community.

To communicate successfully across cultures, we must be mindful of linguistic variations and the potential for misinterpretation. This awareness involves recognizing not only the explicit meanings of words but also the implicit cultural connotations and nuances embedded within language. For instance, a phrase that seems harmless in one culture might carry unintended offense in another. A lack of awareness for certain words or expressions that may be deemed inappropriate or offensive in specific cultural contexts can lead to misunderstandings or strained relations. By exercising linguistic sensitivity, we can foster a more inclusive and harmonious global community.

In essence, the proper use of language goes beyond mere communication; it serves as a gateway to mutual understanding and appreciation of diversity. Through conscious efforts to navigate and respect the cultural and ethical dimensions of language, individuals contribute to the establishment of meaningful connections and the promotion of cross-cultural harmony.


We would love to hear your thoughts and perspectives on this topic. Click the “Comment” link below or send us a message to [email protected] to share your experience and feedback.

1. If you migrated, how has your experience of migrating from your home country to the Western/European society influenced your understanding of language's impact on human communities?

2. Have you noticed a clash between the language ethical framework you have instilled in your family and the prevalent language use in another society?

3. In what ways do words like "stupid," "silly," or "fool(ish)" differ in connotation in your cultural context, especially when directed at senior individuals?

4. How have you navigated the challenge of maintaining cultural sensitivity in language, given the contrasting linguistic norms you have encountered in Western/European daily conversations and academic materials?

5. What strategies have you employed to ensure that your family understands and respects the cultural nuances associated with language, especially when there is a discrepancy between your cultural values and those prevalent in Western/European society?

6. As you navigate this linguistic landscape, how do you see language acting as both a bridge and a potential source of cultural tension between different communities?

7. Have you engaged in conversations within your community or with educators about the cultural nuances of language to create awareness and understanding?


Tuhiwai Smith, L. (1999). Decolonizing methodologies: Research and Indigenous Peoples. London: Zed Books.

Thembie-Sam Tshuma

Thembie-Sam Tshuma

I am passionate about living a balanced life. With a strong commitment to wellness in its entirety, I embark on a journey to inspire and guide others towards a more fulfilling and balanced life.